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Field notes from Reddit.

How brands, mods, and community teams are actually using Reddit. Tactics that work, mistakes we've made, and the occasional rant.

Reddit is your support channel.
Featured
Strategy

Reddit is your support channel — whether you wanted it or not.

A 12,000-member subreddit makes more product decisions for your company than your roadmap does. Here's what to do about it instead of pretending it isn't happening.

May 6, 2026 · 9 min read · Sasha Rao
5-min triage
Tactics

The 5-minute Reddit triage routine.

A repeatable opening move for community managers who walk into 80 unread items every morning. Steal it, adapt it, ship it.

Apr 29, 2026 · 6 min

Get one post a month, no fluff.