Featured
Strategy
Reddit is your support channel, whether you wanted it or not.
A 12,000-member subreddit makes more product decisions for your company than your roadmap does. Here's what to do about it instead of pretending it isn't happening.
5-min triage
Tactics
The 5-minute Reddit triage routine.
A repeatable opening move for community managers who walk into 80 unread items every morning. Steal it, adapt it, ship it.
8 examples that worked.
Tactics
What good Reddit engagement looks like, in eight examples.
Eight real (sanitized) examples of brand-account replies that worked, with a short note on why each one landed.
2-week ramp plan.
Tactics
How to onboard a new team member onto the Reddit shift.
A 2-week ramp plan for the next person taking Reddit duty. Built from the actual onboarding doc we use internally.
The CAC math.
Strategy
The economics of Reddit customer acquisition.
Why a single resolved Reddit thread is worth more in CAC math than three Google ads, and the back-of-envelope numbers to prove it.
Reddit only. On purpose.
Inside Subportly
Why we only do Reddit, and not the other channels.
We get asked monthly whether Subportly will support Twitter, Discord, and Slack. The answer is no. Here is the principled version of why.
Find every mention.
Tactics
How to find every mention of your brand on Reddit.
Reddit search is famously bad. Here is the method that actually surfaces every thread, comment, and DM that names your brand, including the ones Reddit's own search hides.
5 quiet violations.
Tactics
The Reddit ToS rules brand accounts quietly break.
Five things your brand account is probably doing that violate Reddit's terms of service. Most of them get accounts shadowbanned, not formally banned, which is why nobody notices.
Notes from the mods.
Tactics
Five things Reddit mods wish brands knew.
We talked to mods of fifteen subreddits with brand-active threads. Here is what they want you to know, and the patterns they ban for.
60s polling, no throttle.
Engineering
How we poll Reddit every 60 seconds without hitting rate limits.
An engineering note on the polling architecture behind Subportly. Adaptive intervals, sharing polls across customers, and the one trick that saved us from a 4-figure monthly API bill.
Build vs buy.
Engineering
Build vs buy a Reddit shared inbox.
An honest engineering teardown. What it takes to build a unified Reddit inbox in-house, where the hard parts are, and the actual cost of running it for two years.
1 human. 2 hours. Daily.
Strategy
The case for one named human on Reddit duty.
Most brand teams put Reddit on a rotation. Rotations don't work on Reddit. Here is why one named person, two hours a day, beats every other staffing model.
The angry DM playbook.
Tactics
How to respond to a Reddit DM from an angry customer.
A 6-step playbook for the message every brand account dreads. The version that gets you a future case study, not a screenshot on Twitter.
Reddit API, in plain English.
Strategy
What Reddit's API rules actually mean for brand teams.
A plain-English explainer of Reddit's API access tiers, what counts as commercial use, and why most "Reddit tools" you read about have quietly disappeared.
12 templates that work.
Tactics
A saved-reply template pack for brand teams on Reddit.
Twelve reply templates we have seen work, and three that look like they should work but get downvoted into oblivion. Steal the ones that fit.
Reddit > Twitter, for feedback.
Strategy
Reddit vs Twitter for customer feedback. It's not close.
Twitter gets the social-media budget. Reddit produces the actual product feedback. Why the imbalance, and what to do about it.
3 accounts, 1 inbox.
Strategy
Brand, mod, founder. Three accounts, one inbox.
Why every serious Reddit operation runs three accounts, why each account needs its own login and its own voice, and why none of that should mean three separate inboxes.
3 accounts. No bans.
Tactics
How to connect multiple Reddit accounts without getting banned.
A practical guide to running brand, moderator, and founder accounts on the same network without tripping Reddit's ban-evasion detection.
The unread queue.
Strategy
The modmail queue most brands have never read.
Subreddit moderators are the gatekeepers between your brand and 80 million daily Reddit users. Modmail is how they talk to you. Most brands have never opened it.
What is modmail.
Strategy
What is modmail, and why should brands care.
Modmail is the back-channel between subreddit moderators and the people who post in their subreddits. If you run a brand on Reddit, modmail is where most of your real conversations happen.
3 numbers. On a wall.
Tactics
The three Reddit metrics worth tracking.
Skip the sentiment dashboard. Skip the "upvote velocity" graphs. Three numbers, on a wall, reviewed weekly. That's the whole scoreboard.
Why we built Subportly.
Inside Subportly
Why we built Subportly.
A short story about three browser tabs, a moderator named Jeff, and the Tuesday afternoon Reddit deserved a real inbox.
Get one post a month, no fluff.