“We get the alerts. That part works. It’s everything after the alert that’s held together with tape.”
Most people searching for a Brand24 alternative are in one of two situations. Either the price stopped making sense for what they actually use, or they bought a broad social listening tool and discovered that what they really needed was Reddit handled properly.
Both are fixable. But they have different fixes, so it is worth being honest about which one you are in.
What Brand24 actually does well
Credit first. Brand24 is a legitimate social listening tool. It monitors the web, news sites, social platforms, and forums (including Reddit) for your brand and keywords, and it wraps everything in reach and sentiment analytics. If your job is to measure brand presence across many channels, it does that job.
The complaints that push people to search for alternatives are usually narrower: the pricing scales faster than the value for small teams, the Reddit coverage is one channel among many rather than a specialty, and the output is fundamentally an alert stream plus dashboards. It tells you things happened. It is not built to help a team act on them.
The genuine alternatives for monitoring
If what you need is a different detection tool, these are the real options.
Mention. The closest like-for-like swap. Broad media monitoring across web and social, similar alert model, similar analytics ambitions. If Brand24’s coverage mix is not working for you, Mention’s might.
Brandwatch. The enterprise move. Deeper analytics, bigger price, built for organizations that treat listening as a research function. Overkill for a small team, right-sized for a large one.
Awario. A leaner listening tool at a friendlier price point. Covers the major platforms including Reddit. A common landing spot for teams that found Brand24 heavier than they needed.
GummySearch. Reddit-only, built around audience research: finding the subreddits where your customers gather and mining them for pain points. If Reddit is your main channel and research is your main job, it is arguably a better fit than any broad tool.
Octolens. A newer, AI-flavored listening tool popular with developer-tool and SaaS startups. Strong at surfacing the mentions worth engaging and piping them into Slack.
F5Bot. Free keyword alerts for Reddit and Hacker News, delivered by email. No dashboards, no analytics, no cost. As a starting point for Reddit monitoring, it is genuinely hard to argue with free.
Any of these can replace Brand24 for detection. Pick by budget and by how central Reddit is to your channel mix.
The question none of them answer
Here is the part that matters more than the tool swap.
Every tool on that list, Brand24 included, ends at the same place: an alert. A Slack ping, an email, a row in a dashboard. And an alert has no owner, no status, and no record. On a quiet week that is fine. On a busy week you get dozens of them, and nobody can answer basic questions. Which of these got handled? Who replied to that thread? Did anyone follow up with the person who said they were about to churn?
Swapping Brand24 for Mention or Awario changes where the alerts come from. It does not change what happens to them, which for most teams is: they scroll away.
If that is the actual pain, the fix is not a different monitor. It is a workflow layer that gives every found conversation an owner, a status, and a follow-up. That is what Subportly does for Reddit. Keep whichever monitoring tool you like, or use Subportly’s built-in watch, and either way the conversations land in a shared inbox where they get assigned, tracked, replied to from the right account, and resolved. The monitor finds. The inbox handles. See how Subportly fits alongside Brand24 specifically at Subportly and Brand24.
The short version
If Brand24’s price or coverage is the problem, Mention, Awario, GummySearch, Octolens, or free F5Bot will detect Reddit mentions perfectly well. If the problem is that detected mentions pile up unhandled, no monitoring tool on this list fixes that, because it is not a monitoring problem. Fix the workflow, and monitoring becomes an easy, swappable input.
This post reflects our honest read of the tools listed as of mid 2026. Their features and pricing change; check their sites for the current picture.