Brand24
Brand24 is a broad social listening tool. It watches the web, including Reddit, for mentions of your brand and keywords, then sends alerts and rolls everything into analytics dashboards. It is good at detection across many channels.
Subportly
Subportly is the workflow layer for Reddit specifically. Once a conversation is found, by Brand24 or anyone else, it lands in a shared inbox where it gets an owner, a status, and a follow-up, and stays there as a record until it is resolved. Brand24 finds. Subportly handles.
How Subportly and Brand24 fit together
- Pipe Brand24's Reddit alerts into Subportly by webhook so they stop dying in Slack.
- Every alert becomes a conversation with an assignee and a status, not a notification that scrolls away.
- Reply from the right Reddit account inside Subportly, with approval workflows for brand voice.
- Keep Brand24 for cross-channel listening. Add Subportly for the Reddit follow-up Brand24 was never built to do.
Bottom line
They are not competitors. Brand24 is detection, Subportly is the workflow. Most teams that take Reddit seriously run both.
Already using Brand24? Give its alerts a home.
Pipe Brand24 into Subportly and every conversation it finds gets an owner, a status, and a follow-up.
Get started